On the occasion of the MIDO Fair, held in Milan on February 23rd, 24th and 25th 2019, Area98 announced the names of the 5 finalist projects of the second edition of the Coco Song Award, a competition promoted by Area98 in collaboration with the Harim Euromediterranean Academy to offer young talented designers the opportunity to give their own interpretation of the famous Coco Song collection.
The panel of experts in the sector received more than 30 projects, they carefully examined and evaluated them for their level of uniqueness, wearability and marketability, as well as for their conformity with the reference brand's target and the overall quality of the proposal from the design to the realization.
Here (in random order) are the names of the 5 finalist projects of the Award: "Sumi-E" by Elisa Sanfilippo, "Fen Gang" by Irene Sapienza, "Sun-Mao" by Francesca Cannella, "Shadow" by Annalisa Miceli and "Landscape" by Michela Randis.
The 5 prototypes, currently under construction, will be presented during the Madeinmedi Fashion Show organized by the Harim Euromediterranean Academy, which, this year, will be held on June 8th at the Viagrande Studios Center in Catania. The official announcement of the winner of the Coco Song Award will take place on the occasion of Silmo on the 27th, 28th, 29th and 30th of September.
The panel expressed great satisfaction, as did also Area98 that is very enthusiastic about the development of the project and the new creative ideas offered by the young people, as well as the success that the contest had inside and outside the company. Mr. Elisio Tessaro, Art Director of Coco Song, remarked: "We are really amazed at the enthusiasm with which the students of the Harim Academy have taken up our challenge. This second edition of the Coco Song Award started out in the spirit of innovation, and this could only make us prouder."