As people look for ways to fortify themselves with energy, clarity and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication, and a way to symbolize thoughts and ideas, many designers and brands are embracing the language of color to engage and connect.”
Source: Pantone website